Thirty-four projects · 2016 — 2025
Nine sheets below, at the sizes they hang. Under each one: the client, the year it went out, the weeks it took and the people on it. Nothing else, because nothing else is true yet when you are standing three metres away.
34Fabriano grey 120gsm · the stock every sheet on the wall is printed on
One sheet, taken down
A fourth-generation goldsmith two streets from us, with a window nobody under fifty had looked into since 2009. They did not need a new name and we said so in the first meeting, which cost us four weeks of the budget and bought the whole job.
What they needed was a box that could be opened on a counter without a bag, a way of writing a repair ticket that did not look like a parking fine, and one printed sheet a year. We made all three and nothing else. The window is theirs; we never touched it.
All thirty-four are in the archive upstairs. Sixteen of them are listed here, newest first. Weeks are kick-off to handover and include the weeks nothing happened.
Eighteen older projects are not listed. Four of them were never used, two were cancelled in week one, and the rest belong to clients who would rather we did not. Ask and we will tell you which is which.
The next sheet goes up when a client gives us four things: who it is for, the year it must be out, the weeks that leaves, and who signs it off. If you have those, we can tell you in a day whether we are the right studio.